Um yeah. Ultra-cheezy title. Ultra-questionable premise.

Ultra-awesome show.

See, you get good actors and a decent budget, and give the creative types (writers, directors, etc) enough room to be dangerous, all of a sudden something worthwhile might happen. It won't likely be a mega hit, but it will likely be good. And that should recoup a decent budget. And then you make money and produce quality culture. Win!

(Also, wikipedia informs us that the original working title was Forever Sam Crow, further confirming that marketing douchebags are generally worthless; had they stuck with that I'd have had to come up with a different counter-positive to lead off my post.)