Published on Sat, 2008-09-13 14:59
Power In Numbers
Just wanted to back up my previous post about the upcoming election w/a quick look at polling numbers. These are from the current national averages where internal demographic breakdowns are publicly available.
| Age | McCain | Obama |
|---|---|---|
| Research 2000 | ||
| 18-29 | 32% | 61% |
| 30-44 | 50% | 43% |
| 45-59 | 46% | 47% |
| 60+ | 55% | 39% |
| Gallup | ||
| 18-29 | 32% | 60% |
| 30-44 | 46% | 46% |
| 45-59 | 48% | 45% |
| 60+ | 49% | 41% |
It's interesting to see the continuation of the work I did last cycle, watching the Millennial wave grow. It makes me wonder how much of a generation gap we're seeing, as it's hard not to think about how differently media-savvy kids see the back-and-forth that goes on vs. Gen X'ers and Boomers.