Ok, this is cool. Full disclosure: I'm working on this site through Trellon, but this is creative and inventive enough to warrant a post.

Ironweed is a progressive film club thats trying to help the growing market for documentary film become a catalyst for social change. That's nice and all (and I'm happy/proud to be helping to build this site), but it's the little things that make something sail. Check it out:

Ironweed Films: Don't Drink The Water

With each issue of Ironweed, we throw in a little special surprise that's somehow connected to our films. This month, we're bringing the border to you in honor of Wetback, our premiere feature.

This film is about undocumented workers - the dire circumstances they face in their home countries, the perils that await them on their journeys northward, and the situation they find themselves in once across the border in the US. We feel that it’s time to "come out" and admit that virtually everyone in America benefits from illegal immigrant labor. From lower prices at restaurants to fruits at the supermarket. We're making a statement that it's time to come out from the shadows -- and that people of conscience should be honest and public about it. So, we worked with the San Francisco Day Labor Program, an organization that makes sure undocumented workers receive fair treatment, to find workers to help bottle our water.

They also used Craigslist to find a family in El Paso to go get the water from the Rio and send to to the Ironweed offices in SF. There's a nice little video that explains it all. Pretty frickin' neat.